Avocado Pricing Games

October 28, 2017
By

Avocado prices have skyrocketed in the last year. The price went up from 50 cents to $2.99 each this fall. The news outlets have been claiming it on the harvest shortage in Mexico and California. However, this does not explain why in some areas you can still find avocados for 99 cent each and there is not apparent shortage of the fruit at stores.

Avocado prices have skyrocketed in the last year. The price went up from 50 cents to $2.99 each this fall. The news outlets have been claiming it on the harvest shortage in Mexico and California. However, this does not explain why in some areas you can still find avocados for 99 cent each and there is not apparent shortage of the fruit at stores.

Upon researching this it appears that some counties like Lake county in Illinois, stores like Target and Garden Fresh sell avocados for 79-99 cents each, still doubling than last year’s 50 cent each, but not 6 times higher. Are they purchasing it at a lower price than others? Why aren’t the other stores doing the same? Or is this just the politics of greed? Will we see prices rise as high as $5 each? If the customer is willing to pay it, why not? This seems to be the strategy of many stores like Mariano’s, Jewel and other mainstream grocery giants.

If we play this game right with the stores that charge higher prices, the overall avocado prices will go down regardless of the harvest claim. Two can play this game…Upon researching this it appears that some counties like Lake county in Illinois, stores like Target and Garden Fresh sell avocados for 79-99 cents each, still doubling than last year’s 50 cent each, but not 6 times higher. Are they purchasing it at a lower price than others? Why aren’t the other stores doing the same? Or is this just the politics of greed? Will we see prices rise as high as $5 each? If the customer is willing to pay it, why not? This seems to be the strategy of many stores like Mariano’s, Jewel and other mainstream grocery giants.

If we play this game right with the stores that charge higher prices, the overall avocado prices will go down regardless of the harvest claim. Two can play this game.

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Mariano’s current avocado price

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