Earlier this week I came upon a box of crackers labeled “Produced with genetic engineering”. I have never seen such label before and it prompted my further looking into this issue. I thought that GMO producers fought the labeling laws and won and I was surprised to see it. Would the producers add the labels out of the goodness of their heart? Or to make their companies earn some credit in the public eye? No, not at all.
Turns out, it was the Vermont labeling law that pushed them to implement such measure as it is now the only state that requires labeling of GMO and fines the violators, reportedly, $1000 a day per day. The law went into effect this July and the GMO producers decided to add the labeling to all their products, which include Kellogg, General Mills, Yoplait, Mars, Campbell Soup, Cocoa Puffs and others. It would be more costly if they didn’t.
There are many opinions about GMO and labeling on the market. Most of what I read in the mass media is undoubtedly criticizing the revelation of GMO and referring to GMO labeling as meaningless. These are written, of course, by people involved in the GMO industry. However, I sense that regular consumers, myself included, are pretty happy about it. After all, we won! All we wanted is to know if the food we are eating contains GMO. And labeling it is the first step.
The label is very small (I wish it was bigger so you could see it from afar) and you really have to look for it, but it’s there, somewhere next to ingredients. And it’s a start.
GMO producers hope that shoppers will: a) not notice that label, b) get used to seeing it and proceed to buying this product as before.
In my case I decided not to feed them to children and returned the GMO crackers.